https://www.sandrakong.com/home daily 1.0 2018-12-05 https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/t/5bf5a69e8985836fc1983c15/1542834393997/UltralinkPortfolio.jpg home - ULTRALINK https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/t/5bf5a5fa8985836fc19833b3/1542834361489/bmcportfolio.jpg home - Bite me CREATIVE https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/t/5bf5a584758d46f3234262dd/1542825971743/mlseportfolio.jpg home - maple leaf sports & entertainment https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/t/5beddada8a922dc12809453b/1542314734684/e11even_FamilyShotPLATING_HighResCropped.jpg home https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/t/5bede46bc2241bdb9d8795cd/1542835477310/20160201_MLSE_4593.jpg home https://www.sandrakong.com/mlse daily 0.75 2018-11-21 https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/t/5bf475152b6a2877f538d250/1542747427907/e11even_FamilyShotPLATING_HighResCropped.jpg mlse https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3b3e13e00be7ac4d79687/1542826534975/FB17-86852_e11evenDigitalSpectacularSignage_WaterparkDigital_Lunch1920x1080px.jpg mlse - e11even New Menu Launch Campaign Art direction, photoshoot and campaign design and development for the launch of new menu items for Toronto's e11even high-end restaurant. All food photography from this shoot was edited, cropped and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3b38d20099efd0343c0bf/1542826534982/e11even_SocialGraphics_FamilyMuleSteak1080x1080px_Steak3.jpg mlse - e11even New Menu Launch Campaign Art direction, photoshoot and campaign design and development for the launch of new menu items for Toronto's e11even high-end restaurant. All food photography from this shoot was edited, cropped and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3b386725e25b30d8eeacf/1542826535027/e11even_SocialGraphics_FamilyMuleSteak1080x1080px_Mule2.jpg mlse - e11even New Menu Launch Campaign Art direction, photoshoot and campaign design and development for the launch of new menu items for Toronto's e11even high-end restaurant. All food photography from this shoot was edited, cropped and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3c0e8cd0f682aae1b57e3/1542826534980/FB17-86852_e11evenDigitalSpectacularSignage_MeatballDinner1080x613px.jpg mlse - e11even New Menu Launch Campaign Art direction, photoshoot and campaign design and development for the launch of new menu items for Toronto's e11even high-end restaurant. All food photography from this shoot was edited, cropped and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc1201bebafb6c933570db/1542826535014/SherClubMembersPackage_ENTERTAINMENT_HOWInHouseDesignAwards1a.jpg mlse - Sher Club Member's Gift Package Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc1231579fb3ddac6c558d/1542826534975/SherClubMembersPackage_ENTERTAINMENT_HOWInHouseDesignAwards2b.jpg mlse - Sher Club Member's Gift Package Invitation Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc120f46c3c49f850c9512/1542826534987/SherClubMembersPackage_ENTERTAINMENT_HOWInHouseDesignAwards1b.jpg mlse - Sher Club Member's Gift Package Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc121d1b10e3f76d586887/1542826534991/SherClubMembersPackage_ENTERTAINMENT_HOWInHouseDesignAwards2a.jpg mlse - Sher Club Member's Gift Package Invitation Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc12413e00be9a166fed58/1542826535190/SherClubMembersPackage_ENTERTAINMENT_HOWInHouseDesignAwards2c.jpg mlse - Sher Club Member's Gift Package Access Card Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc125186e6c00da47ad832/1542826535190/SherClubMembersPackage_ENTERTAINMENT_HOWInHouseDesignAwards3b.jpg mlse - Sher Club Member's Gift Package Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc125b17bffcc0936375a6/1542826535203/SherClubMembersPackage_ENTERTAINMENT_HOWInHouseDesignAwards3d.jpg mlse - Sher Club Member's Gift Package Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc126459cc68c3b0a56ac9/1542826535224/SherClubMembersPackage_ENTERTAINMENT_HOWInHouseDesignAwards4b.jpg mlse - Sher Club Member's Gift Package Guide Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc1276e4fcb5820b6f0e00/1542826535238/SherClubMembersPackage_ENTERTAINMENT_HOWInHouseDesignAwards4c.jpg mlse - Sher Club Member's Gift Package Guide Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc128337c581df058a7f03/1542826535237/SherClubMembersPackage_ENTERTAINMENT_HOWInHouseDesignAwards4e.jpg mlse - Sher Club Member's Gift Package Guide Art director and lead designer for all print collateral, membership gift packaging and microsite for the launch of the most exclusive club inside the Air Canada Centre. I worked with the brand team and interior designer, Ferris Rafauli, to realize Drake's vision for the club dedicated to his grandmother, Sher. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3e14dd2b857cb9a4a5e42/1542826535238/RSBG2017_NewMenuBURGER.jpg mlse - Real Sports Bar & Grill New Menu Launch Campaign Photoshoot Art direction, photoshoot and campaign design and development for the launch of new menu items for Toronto's Real Sports Bar & Grill. All food photography from this shoot was edited, cropped and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3e15c579fb303392f7dfa/1542826536841/RSBG2017_NewMenuPOPCORNCHICKEN.jpg mlse - Real Sports Bar & Grill New Menu Launch Campaign Photoshoot Art direction, photoshoot and campaign design and development for the launch of new menu items for Toronto's Real Sports Bar & Grill. All food photography from this shoot was edited, cropped and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3e14d893fc04a187c8cee/1542826535269/RSBG2017_NewMenuBEER.jpg mlse - Real Sports Bar & Grill New Menu Launch Campaign Photoshoot Art direction, photoshoot and campaign design and development for the launch of new menu items for Toronto's Real Sports Bar & Grill. All food photography from this shoot was edited, cropped and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3e06a5016e194dd504eb2/1542826535409/FB17-80900_RSBG_BEER_FullpageAd.jpg mlse - Real Sports Bar & Grill New Menu Launch Campaign Marketing Asset Art direction, photoshoot and campaign design and development for the launch of new menu items for Toronto's Real Sports Bar & Grill. All food photography from this shoot was edited, cropped and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. The example shown is a Go Train poster print advertisement for RSBG's beer stein. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc173586e6c00da47b4763/1542826535404/NBAAllStarTicketPackage_DESIGN_Packaging_CLIOSportsAwards1.jpg mlse - NBA Toronto All-Star VIP Ticket Package Art director and lead designer for an exclusive VIP ticket package for the NBA All-Star events that were held and hosted in Toronto for the first time in history. This custom package was also meant to be a keepsake to commemorate the experience. The largest package, shown here, was sent out to our owners. * 2016 HOW In-House Design Awards Sports Category Winner * * 2016 CLIO Sports Awards Shortlist Entry for Teams Design * https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc174e893fc0b962f39d29/1542826535445/NBAAllStarTicketPackage_DESIGN_Packaging_CLIOSportsAwards2.jpg mlse - NBA Toronto All-Star VIP Ticket Package Art director and lead designer for an exclusive VIP ticket package for the NBA All-Star events that were held and hosted in Toronto for the first time in history. This custom package was also meant to be a keepsake to commemorate the experience. The largest package, shown here, was sent out to our owners. * 2016 HOW In-House Design Awards Sports Category Winner * * 2016 CLIO Sports Awards Shortlist Entry for Teams Design * https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc1761f7e0ab63e5220559/1542826535497/NBAAllStarTicketPackage_DESIGN_Packaging_CLIOSportsAwards3.jpg mlse - NBA Toronto All-Star VIP Ticket Package Art director and lead designer for an exclusive VIP ticket package for the NBA All-Star events that were held and hosted in Toronto for the first time in history. This custom package was also meant to be a keepsake to commemorate the experience. The largest package, shown here, was sent out to our owners. * 2016 HOW In-House Design Awards Sports Category Winner * * 2016 CLIO Sports Awards Shortlist Entry for Teams Design * https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc1774e4fcb51cbb806ec7/1542826535458/NBAAllStarTicketPackage_DESIGN_Packaging_CLIOSportsAwards4.jpg mlse - NBA Toronto All-Star VIP Ticket Package Art director and lead designer for an exclusive VIP ticket package for the NBA All-Star events that were held and hosted in Toronto for the first time in history. This custom package was also meant to be a keepsake to commemorate the experience. The largest package, shown here, was sent out to our owners. * 2016 HOW In-House Design Awards Sports Category Winner * * 2016 CLIO Sports Awards Shortlist Entry for Teams Design * https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc178344024326ef926456/1542826535465/NBAAllStarTicketPackage_DESIGN_Packaging_CLIOSportsAwards5.jpg mlse - NBA Toronto All-Star VIP Ticket Package Art director and lead designer for an exclusive VIP ticket package for the NBA All-Star events that were held and hosted in Toronto for the first time in history. This custom package was also meant to be a keepsake to commemorate the experience. The largest package, shown here, was sent out to our owners. * 2016 HOW In-House Design Awards Sports Category Winner * * 2016 CLIO Sports Awards Shortlist Entry for Teams Design * https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc1794ebbd1a38a55b6675/1542826536904/NBAAllStarTicketPackage_DESIGN_Packaging_CLIOSportsAwards6.jpg mlse - NBA Toronto All-Star VIP Ticket Package Art director and lead designer for an exclusive VIP ticket package for the NBA All-Star events that were held and hosted in Toronto for the first time in history. This custom package was also meant to be a keepsake to commemorate the experience. The largest package, shown here, was sent out to our owners. * 2016 HOW In-House Design Awards Sports Category Winner * * 2016 CLIO Sports Awards Shortlist Entry for Teams Design * https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc17a5ebbd1a38a55b677c/1542826536932/NBAAllStarTicketPackage_DESIGN_Packaging_CLIOSportsAwards7.jpg mlse - NBA Toronto All-Star VIP Ticket Package Art director and lead designer for an exclusive VIP ticket package for the NBA All-Star events that were held and hosted in Toronto for the first time in history. This custom package was also meant to be a keepsake to commemorate the experience. The largest package, shown here, was sent out to our owners. * 2016 HOW In-House Design Awards Sports Category Winner * * 2016 CLIO Sports Awards Shortlist Entry for Teams Design * https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc17b7bf629a91c23243b9/1542826537011/NBAAllStarTicketPackage_DESIGN_Packaging_CLIOSportsAwards8.jpg mlse - NBA Toronto All-Star VIP Ticket Package Art director and lead designer for an exclusive VIP ticket package for the NBA All-Star events that were held and hosted in Toronto for the first time in history. This custom package was also meant to be a keepsake to commemorate the experience. The largest package, shown here, was sent out to our owners. * 2016 HOW In-House Design Awards Sports Category Winner * * 2016 CLIO Sports Awards Shortlist Entry for Teams Design * https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc191cb8a79b2ace7a536e/1542826535505/160204-Raps_NE-BoxSet_SIL3036.jpg mlse - Toronto Raptors × New Era Hat Collection Package The special edition set of six custom Raptors caps was designed with our team, fans, city and country in mind. This exclusive collection took various design elements from our team branding as well as iconic Canadiana. Each cap comes with a short description of the inspiration behind it and it’s all housed in a custom package. * 2016 CLIO Sports Awards Silver Winner for Packaging Design * https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc1971893fc0b962f3c19d/1542826537023/160204-Raps_NE-BoxSet_SIL3049.jpg mlse - Toronto Raptors × New Era Hat Collection Package The special edition set of six custom Raptors caps was designed with our team, fans, city and country in mind. This exclusive collection took various design elements from our team branding as well as iconic Canadiana. Each cap comes with a short description of the inspiration behind it and it’s all housed in a custom package. * 2016 CLIO Sports Awards Silver Winner for Packaging Design * https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc19aee58c62503270e488/1542826535613/RaptorsNewEraHatCollection_DESIGN_Packaging_CLIOSportsAwards7.jpg mlse - Toronto Raptors × New Era Hat Collection Package The special edition set of six custom Raptors caps was designed with our team, fans, city and country in mind. This exclusive collection took various design elements from our team branding as well as iconic Canadiana. Each cap comes with a short description of the inspiration behind it and it’s all housed in a custom package. * 2016 CLIO Sports Awards Silver Winner for Packaging Design * https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc198cc534a5fcb30450bd/1542826535653/160204-Raps_NE-BoxSet_SIL3099.jpg mlse - Toronto Raptors × New Era Hat Collection Package The special edition set of six custom Raptors caps was designed with our team, fans, city and country in mind. This exclusive collection took various design elements from our team branding as well as iconic Canadiana. Each cap comes with a short description of the inspiration behind it and it’s all housed in a custom package. * 2016 CLIO Sports Awards Silver Winner for Packaging Design * https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc198fb3db2bd0510ce47e/1542826535657/160204-Raps_NE-BoxSet_SIL3106.jpg mlse - Toronto Raptors × New Era Hat Collection Package The special edition set of six custom Raptors caps was designed with our team, fans, city and country in mind. This exclusive collection took various design elements from our team branding as well as iconic Canadiana. Each cap comes with a short description of the inspiration behind it and it’s all housed in a custom package. * 2016 CLIO Sports Awards Silver Winner for Packaging Design * https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58dc19713e00be9a16706d82/1542826535673/160204-Raps_NE-BoxSet_SIL3058.jpg mlse - Toronto Raptors × New Era Hat Collection Package The special edition set of six custom Raptors caps was designed with our team, fans, city and country in mind. This exclusive collection took various design elements from our team branding as well as iconic Canadiana. Each cap comes with a short description of the inspiration behind it and it’s all housed in a custom package. * 2016 CLIO Sports Awards Silver Winner for Packaging Design * https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3d7aee3df281cebcf417c/1542826535719/MarliesMediaDay2.jpg mlse - Marlies Players Marketing Photoshoot (2014) Art direction, photoshoot and brand campaign design and development for Toronto's AHL team, the Toronto Marlies. All player photography from this shoot was cropped, edited and then used for all marketing collateral, advertisements, social posts, building signage and season ticket packaging based on the developed season look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3d7ae37c581f95cf0ce2e/1542826535752/MarliesMediaDay3a.jpg mlse - Marlies Players Marketing Photoshoot (2014) Art direction, photoshoot and brand campaign design and development for Toronto's AHL team, the Toronto Marlies. All player photography from this shoot was cropped, edited and then used for all marketing collateral, advertisements, social posts, building signage and season ticket packaging based on the developed season look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3d7579de4bbecc76bf670/1542826535754/MarliesSeasonCampaign1.jpg mlse - Marlies Season Campaign Marketing Collateral (2015) Art direction, photoshoot and brand campaign design and development for Toronto's AHL team, the Toronto Marlies. All player photography from this shoot was cropped, edited and then used for all marketing collateral, advertisements, social posts, building signage and season ticket packaging based on the developed season look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3d757d2b857cb9a49b66a/1542826535861/MarliesSeasonCampaign3.jpg mlse - Marlies Season Campaign Marketing Collateral (2015) Art direction, photoshoot and brand campaign design and development for Toronto's AHL team, the Toronto Marlies. All player photography from this shoot was cropped, edited and then used for all marketing collateral, advertisements, social posts, building signage and season ticket packaging based on the developed season look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3d76315d5db35557590ef/1542826535870/MarliesSeasonCampaign4.jpg mlse - Marlies Season Campaign Marketing Collateral (2015) Art direction, photoshoot and brand campaign design and development for Toronto's AHL team, the Toronto Marlies. All player photography from this shoot was cropped, edited and then used for all marketing collateral, advertisements, social posts, building signage and season ticket packaging based on the developed season look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3d936d1758ec11576b918/1542826535875/MLSE-+TFC+Train+Wrap+GO+Train.jpg mlse - Toronto FC GO Train Wrap Advertisement Large-scale media buy advertisement for MLSE's Toronto FC soccer team. This was created for the side of an entire GO Train car, showcasing the five key players from the team, which ran on the Lakeshore East/West line that passes by the Exhibition Place GO Station on a daily basis (home of where the soccer team plays at BMO Field). https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3bb14bf629a13c2d5dcbd/1542826535884/DeMarNomination1.jpg mlse - Toronto Raptors DeMar DeRozan Community Award Nomination Package https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3bb141e5b6c8ff92d2285/1542826535896/DeMarNomination2.jpg mlse - Toronto Raptors DeMar DeRozan Community Award Nomination Package https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3bb1e15d5db355573b217/1542826535947/DeMarNomination4.jpg mlse - Toronto Raptors DeMar DeRozan Community Award Nomination Package https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3bb1c414fb56455e78a70/1542826536013/DeMarNomination5.jpg mlse - Toronto Raptors DeMar DeRozan Community Award Nomination Package https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3bb231b10e32ed67a8309/1542826536002/DeMarNomination6.jpg mlse - Toronto Raptors DeMar DeRozan Community Award Nomination Package https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3da52a5790a96f919dc72/1542826536094/LeafsLookbook1.jpg mlse - Real Sports Apparel Maple Leafs Holiday Lookbook Annual Real Sports Apparel Holiday Look Book for the Toronto Maple Leafs line of clothing and accessories. I was responsible for the design, development and execution of the entire book (for both print and digital output), which included art direction of a photo shoot required to showcase each of the featured apparel for the book. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3da4b46c3c4bfdd977e8c/1542826536131/LeafsLookbook_Shoot1_WhiteBG.jpg mlse - Real Sports Apparel Maple Leafs Holiday Lookbook (Custom Set-design & Photoshoot) Annual Real Sports Apparel Holiday Look Book for the Toronto Maple Leafs line of clothing and accessories. I was responsible for the design, development and execution of the entire book (for both print and digital output), which included art direction of a photo shoot required to showcase each of the featured apparel for the book. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3da56440243062e6ad60a/1542826536118/LeafsLookbook2.jpg mlse - Real Sports Apparel Maple Leafs Holiday Lookbook Annual Real Sports Apparel Holiday Look Book for the Toronto Maple Leafs line of clothing and accessories. I was responsible for the design, development and execution of the entire book (for both print and digital output), which included art direction of a photo shoot required to showcase each of the featured apparel for the book. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3da5b15d5db355575c3d6/1542826537033/LeafsLookbook3.jpg mlse - Real Sports Apparel Maple Leafs Holiday Lookbook Annual Real Sports Apparel Holiday Look Book for the Toronto Maple Leafs line of clothing and accessories. I was responsible for the design, development and execution of the entire book (for both print and digital output), which included art direction of a photo shoot required to showcase each of the featured apparel for the book. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3db3603596e548662ca18/1542826536121/RapsLookbook1.jpg mlse - Real Sports Apparel Raptors Holiday Lookbook Annual Real Sports Apparel Holiday Look Book for the Toronto Raptors line of clothing and accessories. I was responsible for the design, development and execution of the entire book (for both print and digital output), which included art direction of a photo shoot required to showcase each of the featured apparel for the book. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3db36893fc04a187c248f/1542826536124/RapsLookbook_Shoot1_WhiteBG.jpg mlse - Real Sports Apparel Raptors Holiday Lookbook (Custom Set-design & Photoshoot) Annual Real Sports Apparel Holiday Look Book for the Toronto Raptors line of clothing and accessories. I was responsible for the design, development and execution of the entire book (for both print and digital output), which included art direction of a photo shoot required to showcase each of the featured apparel for the book. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3db3a03596e548662ca2b/1542826536162/RapsLookbook2.jpg mlse - Real Sports Apparel Raptors Holiday Lookbook Annual Real Sports Apparel Holiday Look Book for the Toronto Raptors line of clothing and accessories. I was responsible for the design, development and execution of the entire book (for both print and digital output), which included art direction of a photo shoot required to showcase each of the featured apparel for the book. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3db3af7e0abde3bdea83b/1542826536219/RapsLookbook3.jpg mlse - Real Sports Apparel Raptors Holiday Lookbook Annual Real Sports Apparel Holiday Look Book for the Toronto Raptors line of clothing and accessories. I was responsible for the design, development and execution of the entire book (for both print and digital output), which included art direction of a photo shoot required to showcase each of the featured apparel for the book. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3e2a8f7e0abde3bdf27bc/1542826536233/LeafsPlayoffs3.jpg mlse - Toronto Maple Leafs Playoffs Marketing Collateral & Signage (2013) Hanging indoor banners around Air Canada Centre. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3e2a7440243062e6b63b6/1542826536312/LeafsPlayoffs2.jpg mlse - Toronto Maple Leafs Playoffs Marketing Collateral & Signage (2013) Elevator door wraps around Air Canada Centre. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3e2b2bf629acd46dfd619/1542826536331/LeafsPlayoffs4.jpg mlse - Toronto Maple Leafs Playoffs Marketing Collateral & Signage (2013) Galleria entrance decal wraps. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3e2b31b10e3de1ab342a4/1542826536351/LeafsPlayoffs5.jpg mlse - Toronto Maple Leafs Playoffs Marketing Collateral & Signage (2013) Galleria entrance decal wraps. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3e2bbcd0f682aae1d9249/1542826536366/LeafsPlayoffs6.jpg mlse - Toronto Maple Leafs Playoffs Marketing Collateral & Signage (2013) Exterior streetpole banners around Air Canada Centre. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3b74446c3c48787800540/1542826536382/PatioSceneFA.v3.jpg mlse - e11even Patio Campaign Illustrations (2015) Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant. All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3b7886b8f5bb18b108480/1542826536369/e11evenPatio_DoorOverhang_182.5x80.png mlse - e11even Patio Campaign Signage (2015) Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant. All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3b79bebbd1aeecf464bcb/1542826536427/e11evenPatio_OverhangSign_1.jpg mlse - e11even Patio Campaign Signage (2015) Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant. All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3b7aae4fcb56f5898289a/1542826536482/e11evenPatio2013_WebsiteLanding.jpg mlse - e11even Patio Campaign Website Takeover (2015) Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant. All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3b769d1758ec1157478ac/1542826536548/TunaTartarFA.png mlse - e11even Patio Campaign Illustrations (2015) Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant. All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3b774bebafb533e5b129a/1542826536558/OysterPlatterFA.v2.png mlse - e11even Patio Campaign Illustrations (2015) Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant. All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3b8b315d5dbfda8063da4/1542826536572/SQ13-115_e11evenPatio2013_WashroomPoster_BEER.jpg mlse - e11even Patio Campaign Marketing Collateral (2015) Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant. All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3b8b3b8a79b81c2a31501/1542826536579/SQ13-115_e11evenPatio2013_WashroomPoster_OYSTERS.jpg mlse - e11even Patio Campaign Marketing Collateral (2015) Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant. All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3b8b8d1758ec115748c97/1542826536602/SQ13-115_e11evenPatio2013_WashroomPoster_TUNA.jpg mlse - e11even Patio Campaign Marketing Collateral (2015) Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant. All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3b90eebbd1aeecf466389/1542826536636/SQ13-115_e11evenPatio2013_CocktailMenu1.jpg mlse - e11even Patio Campaign Marketing Collateral (2015) Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant. All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3b90e6a4963e3e842f13e/1542826536672/SQ13-115_e11evenPatio2013_CocktailMenu2.jpg mlse - e11even Patio Campaign Marketing Collateral (2015) Art direction, campaign design and development for the launch of e11even’s patio season menu for the high-end restaurant. All illustrations from this shoot were custom-created and then used for all marketing collateral, media advertisements, social posts and building signage based on the developed look and feel. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3d8abdb29d689ad94c44a/1542826536728/BODInvite1.jpg mlse - MLSE Board of Directors Invite & Gift Package https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3d8abe3df281cebcf5224/1542826536783/BODInvite3.jpg mlse - MLSE Board of Directors Invite & Gift Package https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3d8b815d5db355575a76d/1542826536766/BODInvite5.jpg mlse - MLSE Board of Directors Invite & Gift Package https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf474c3cd836661cca29d4c/58e3d8b9d2b857cb9a49cc1e/1542826536801/BODInvite7.jpg mlse - MLSE Board of Directors Invite & Gift Package https://www.sandrakong.com/bmc daily 0.75 2018-11-22 https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/t/5bf4764340ec9a6c6e8322d5/1542747729424/e11even_FamilyShotPLATING_HighResCropped.jpg bmc https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf47603b8a04557f65f936b/5beb3c7e03ce644d0020b0b3/1542848740407/BMC_LCLSuperBowl_FoodPhoto.jpg bmc - Loblaw's Super Bowl LII Campaign In partnership with Loblaws (LCL) grocery stores across Canada, our creative agency researched, developed and executed a Super Bowl LII campaign alongside PepsiCo brand products in order to increase brand awareness and the sale of Pepsi-related products leading up to, and during, North America's unofficial national holiday. Super Bowl Sunday is the second-largest day for U.S. food consumption, only after American Thanksgiving holiday, so Loblaws LCL and PepsiCo wanted to take advantage of this opportunity. I had the opportunity to develop and partake in photo shoots, as well as in the video creation for the Loblaws Super Bowl LII microsite, which housed a database of Super Bowl-related recipes and party decoration tips for hosting a successful viewing party at home. A nationwide contest was also created for this campaign in which the winner was able to have his/her party decorated and catered for. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf47603b8a04557f65f936b/5beb3c7e032be439a2e009a4/1542848756396/BMC_LCLSuperBowl_PepsiVid.jpg bmc - Loblaw's Super Bowl LII Campaign In partnership with Loblaws (LCL) grocery stores across Canada, our creative agency researched, developed and executed a Super Bowl LII campaign alongside PepsiCo brand products in order to increase brand awareness and the sale of Pepsi-related products leading up to, and during, North America's unofficial national holiday. Super Bowl Sunday is the second-largest day for U.S. food consumption, only after American Thanksgiving holiday, so Loblaws LCL and PepsiCo wanted to take advantage of this opportunity. I had the opportunity to develop and partake in photo shoots, as well as in the video creation for the Loblaws Super Bowl LII microsite, which housed a database of Super Bowl-related recipes and party decoration tips for hosting a successful viewing party at home. A nationwide contest was also created for this campaign in which the winner was able to have his/her party decorated and catered for. [ Click to View Video Clip ] https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf47603b8a04557f65f936b/5beb3c76575d1f145dcc0baa/1542848770650/BMC_LCLSuperBowl_DecorPhoto.jpg bmc - Loblaw's Super Bowl LII Campaign In partnership with Loblaws (LCL) grocery stores across Canada, our creative agency researched, developed and executed a Super Bowl LII campaign alongside PepsiCo brand products in order to increase brand awareness and the sale of Pepsi-related products leading up to, and during, North America's unofficial national holiday. Super Bowl Sunday is the second-largest day for U.S. food consumption, only after American Thanksgiving holiday, so Loblaws LCL and PepsiCo wanted to take advantage of this opportunity. I had the opportunity to develop and partake in photo shoots, as well as in the video creation for the Loblaws Super Bowl LII microsite, which housed a database of Super Bowl-related recipes and party decoration tips for hosting a successful viewing party at home. A nationwide contest was also created for this campaign in which the winner was able to have his/her party decorated and catered for. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf47603b8a04557f65f936b/5beb3c76758d4655682556c1/1542848778580/BMC_LCLSuperBowl_Activation.jpg bmc - Loblaw's Super Bowl LII Campaign In partnership with Loblaws (LCL) grocery stores across Canada, our creative agency researched, developed and executed a Super Bowl LII campaign alongside PepsiCo brand products in order to increase brand awareness and the sale of Pepsi-related products leading up to, and during, North America's unofficial national holiday. Super Bowl Sunday is the second-largest day for U.S. food consumption, only after American Thanksgiving holiday, so Loblaws LCL and PepsiCo wanted to take advantage of this opportunity. I had the opportunity to develop and partake in photo shoots, as well as in the video creation for the Loblaws Super Bowl LII microsite, which housed a database of Super Bowl-related recipes and party decoration tips for hosting a successful viewing party at home. A nationwide contest was also created for this campaign in which the winner was able to have his/her party decorated and catered for. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf47603b8a04557f65f936b/5beb2cb3aa4a997c7ca49cf8/1542848964679/1_BMC_LandingPage.jpg bmc - Bite Me Creative Agency Website After researching, developing and helping to establish a new brand look and feel for our creative agency, Bite Me Creative, I had full control to design, develop and fully execute the agency's corporate website. I outlined the site map and functionality, created wire-framing and designed the the site using Wix, the online web development platform. I also maintained the site after its initial deployment. [ View the site here ] https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf47603b8a04557f65f936b/5beb2cb54ae2372d649c5fef/1542848958234/3_ClientBanner.jpg bmc - Bite Me Creative Agency Website After researching, developing and helping to establish a new brand look and feel for our creative agency, Bite Me Creative, I had full control to design, develop and fully execute the agency's corporate website. I outlined the site map and functionality, created wire-framing and designed the the site using Wix, the online web development platform. I also maintained the site after its initial deployment. [ View the site here ] https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf47603b8a04557f65f936b/5beb2cb32b6a28ece787de62/1542848984338/2_Intro.jpg bmc - Bite Me Creative Agency Website After researching, developing and helping to establish a new brand look and feel for our creative agency, Bite Me Creative, I had full control to design, develop and fully execute the agency's corporate website. I outlined the site map and functionality, created wire-framing and designed the the site using Wix, the online web development platform. I also maintained the site after its initial deployment. [ View the site here ] https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf47603b8a04557f65f936b/5beb37c66d2a730abeb355fd/1542849289296/BMC-DECK0418_BiteMeCreative_ClientPitchDeck1.jpg bmc - Bite Me Creative Agency Pitch Presentation After the development and design of our agency's brand look and feel at Bite Me Creative, and then applying it to a newly designed and deployed website, my next project was to design and develop the agency's initial marketing tool - the pitch deck - leveraging the brand's established visual identity. [ View the full deck here ] https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf47603b8a04557f65f936b/5beb37c8032be439a2dfad57/1542849277486/BMC-DECK0418_BiteMeCreative_ClientPitchDeck3.jpg bmc - Bite Me Creative Agency Pitch Presentation After the development and design of our agency's brand look and feel at Bite Me Creative, and then applying it to a newly designed and deployed website, my next project was to design and develop the agency's initial marketing tool - the pitch deck - leveraging the brand's established visual identity. [ View the full deck here ] https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf47603b8a04557f65f936b/5beb37ca352f53a188627bfc/1542849283690/BMC-DECK0418_BiteMeCreative_ClientPitchDeck4.jpg bmc - Bite Me Creative Agency Pitch Presentation After the development and design of our agency's brand look and feel at Bite Me Creative, and then applying it to a newly designed and deployed website, my next project was to design and develop the agency's initial marketing tool - the pitch deck - leveraging the brand's established visual identity. [ View the full deck here ] https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf47603b8a04557f65f936b/5beb3ced8985834f925765e5/1542848634120/BMC_BacardiBreezer_BrandBookWhole.png bmc - Bacardi Breezer Brand Book When working with new clients who are looking to build (or rebuild) a brand in terms of its vision, values and visual identity, I get the opportunity to develop, design and launch their corporate brand book that sets the precedent for all subsequent sales and marketing material in terms of look, feel and personality. Bacardi approached our agency asking to help bring awareness to their relatively new line of ready-to-drink rum-based beverages, Breezers. Seeing as their branding wasn't very successful at the time, our team had the chance to re-brand the Breezer line by establishing a new tone, personality, campaign programs, as well as a set of visual identity guidelines (in which I was responsible), for their internal and external teams to reference moving forward. [ View the full book here ] https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf47603b8a04557f65f936b/5bec3c552b6a28d16b51822c/1542848531086/BMC_MontellierHolidayCard_Whole.png bmc - Montellier Influencer Program Holiday Card As part of their December influencer program package, I designed a holiday card for Canadian PepsiCo client, Montellier. This card was created in order to accompany several personalized packages consisting of bottles of Montellier, Canada’s sparkling water, for hundreds of nationwide influencers to use in their photos for social media posts. Leveraging brand guidelines (i.e. fonts, colours, graphics, etc.) to maintain a consistent Montellier look and feel across the board, this card then had an added element of surprise by being “interactive”. The inside of the card provided influencers with a perforated “punch out” branded coaster that not only served as a leave-behind, but also served as a functional item. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf47603b8a04557f65f936b/5bec437a4ae2378e0c9adee7/1542849233662/1_BMMSite_LandingPage.jpg bmc - Bite Me More Website I designed sliders, banners, blog content, and maintained the Bite Me More website on a weekly basis, based on the company’s brand look and feel – updating design elements of the site over time. I made sure to gather all assets and information required for updating the entire site, such as recipe and decor photos, YouTube videos, and recipe or blog content. This site was built with help from a web developer. [ View the site here ] https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf47603b8a04557f65f936b/5bec437a4d7a9c4e8d8952a9/1542849240860/3_BMMSite_DrinkRecipe.jpg bmc - Bite Me More Website I designed sliders, banners, blog content, and maintained the Bite Me More website on a weekly basis, based on the company’s brand look and feel – updating design elements of the site over time. I made sure to gather all assets and information required for updating the entire site, such as recipe and decor photos, YouTube videos, and recipe or blog content. This site was built with help from a web developer. [ View the site here ] https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf47603b8a04557f65f936b/5bec437c562fa7b00abd1590/1542849246884/4_BMMSite_VideoPage.jpg bmc - Bite Me More Website I designed sliders, banners, blog content, and maintained the Bite Me More website on a weekly basis, based on the company’s brand look and feel – updating design elements of the site over time. I made sure to gather all assets and information required for updating the entire site, such as recipe and decor photos, YouTube videos, and recipe or blog content. This site was built with help from a web developer. [ View the site here ] https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf47603b8a04557f65f936b/5bec3fbe40ec9ab4d45127e2/1542849568536/BMM_NewsletterExample.jpg bmc - Bite Me More Weekly E-Newsletter I art directed, designed, developed and executed the Bite Me More e-newsletter based on an updated design for the company, leveraging primary brand elements to establish an evolutionary look and feel. The process began with extensive research into the latest digital and e-newsletter trends, designs and statistics, which helped to design and develop numerous functioning templates, leading then to multiple stages of testing, refinement and final launch. Regular weekly e-mails were then created and sent using this template. This e-newsletter was built using MailChimp, a marketing automation platform and an email marketing service. [ View the e-newsletter example here ] https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf47603b8a04557f65f936b/5bec3fbe0ebbe876a6fe7514/1542849560353/BMM_NewsletterMailchimpScreen.jpg bmc - Bite Me More E-Newsletter I art directed, designed, developed and executed the Bite Me More e-newsletter based on an updated design for the company, leveraging primary brand elements to establish an evolutionary look and feel. The process began with extensive research into the latest digital and e-newsletter trends, designs and statistics, which helped to design and develop numerous functioning templates, leading then to multiple stages of testing, refinement and final launch. Regular weekly e-mails were then created and sent using this template. This e-newsletter was built using MailChimp, a marketing automation platform and an email marketing service. (An example of how it was developed in MailChimp is shown in this screen capture.) [ View the e-newsletter example here ] https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf47603b8a04557f65f936b/5bec48e940ec9ab4d451b4c2/1542849850620/BMM_MenuOfServices.png bmc - Bite Me More Menu of Services The Bite Me More Menu of Services document was designed with an updated look and feel for the company, utilizing core existing brand design elements. Leveraging their bold, beautiful recipe photographs as the background and foundation for all marketing collateral, this document is an example of how unexciting legal, fine print copy and/or numbers could be visually compelling to draw readers in to review important information that might otherwise be overlooked. It also helps to tie its information back to the core of the company: food and beverage. [ View the Menu here ] https://www.sandrakong.com/ultralink daily 0.75 2019-02-04 https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/t/5bf4769c0ebbe8402d6d8ae2/1542747819685/e11even_FamilyShotPLATING_HighResCropped.jpg ultralink https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf4762b70a6ad18d395ccf0/58e3b5b3e4fcb56f58980218/1549303811019/ArgentumGlamImage3.jpg ultralink - Ultralink Cables "Argentum Acoustics" Photography I was responsible for photographing and editing "lifeless" cables in this new product line order to turn them into something more exciting and glamorous. These images were then used in various promotional creative material across the company, such as for websites, print/web ads, product catalogs, boutique store signage, and kiosk signage at various trade shows and conventions. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf4762b70a6ad18d395ccf0/58e3b5bd20099efd0343e143/1542850707359/ArgentumWebsite1.jpg ultralink - Ultralink Cables "Argentum Acoustics" Website Working together with a programmer, I was the lead interface designer and developer for the Argentum Acoustics website redesign. This was a new, sleek sub-brand of Ultralink’s home theatre cables. First, we shot all the product in-house, then I edited them in order to use them as main imagery for the site. I gathered all information and assets, developed a site map, provided wireframes for the programmer after developing the creative look and feel, and developed full navigation functionality. I was also responsible for maintaining and updating the website after it was launched. [ View the site here ] https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf4762b70a6ad18d395ccf0/58e3b5c8d2b8579d405d7126/1542850273876/XLOGlamImage3.jpg ultralink - Ultralink Cables "XLO Series" Photography I was responsible for photographing and editing "lifeless" cables in this high-end product line order to turn them into something more exciting and glamorous. These images were then used in various promotional creative material across the company, such as for websites, print/web ads, product catalogs, boutique store signage, and kiosk signage at various trade shows and conventions. https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/5bf4762b70a6ad18d395ccf0/58e3b5cfe3df28e295fefc42/1542850742296/XLOWebsite1.jpg ultralink - Ultralink Cables "XLO Series" Website Working together with a programmer, I was the lead interface designer and developer for the XLO Series website redesign. This was a higher-end sub-brand of Ultralink’s home theatre cables. First, we shot all the product in-house, then I edited them in order to use them as main imagery for the site. I gathered all information and assets, developed a site map, provided wireframes for the programmer after developing the creative look and feel, and developed full navigation functionality. I was also responsible for maintaining and updating the website after it was launched. https://www.sandrakong.com/about daily 0.75 2020-03-20 https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/t/5bf2ec3c21c67ce36dc2fb6b/1542646858308/e11even_FamilyShotPLATING_HighResCropped.jpg about https://www.sandrakong.com/contact daily 0.75 2019-02-01 https://static1.squarespace.com/static/58bdd2413a0411ff2b5b1dd4/t/5bf2f83b21c67ce36dc3c89d/1542649929414/e11even_FamilyShotPLATING_HighResCropped.jpg contact