ultralink/xlo products

I was responsible for photographing and editing "lifeless" cables in this new product line order to turn them into something more exciting and glamorous.
These images were then used in various promotional creative material across the company, such as for websites, print/web ads, product catalogs, boutique store signage, and kiosk signage at various trade shows and conventions.

Working together with a programmer, I was the lead interface designer and developer for the Argentum Acoustics website redesign. This was a new, sleek sub-brand of Ultralink’s high-end home theatre cables.

First, all of the products were photographed in-house, then I edited selects in post-production in order to use them as main imagery for the website and marketing material.

For the site, I gathered all information and assets, developed a site map, provided wireframes for the programmer after developing the creative look and feel, and developed full navigation functionality. I was also responsible for website maintenance and updates after it was launched.

I was responsible for photographing and editing "lifeless" cables in this high-end product line order to turn them into something more exciting and glamorous.
These images were then used in various promotional creative material across the company, such as for websites, print/web ads, product catalogs, boutique store signage, and kiosk signage at various trade shows and conventions.

Working together with a programmer, I was the lead interface designer and developer for the XLO Series website redesign. This was a higher-end sub-brand of Ultralink’s home theatre cables.
First, we shot all the product in-house, then I edited them in order to use them as main imagery for the site. I gathered all information and assets, developed a site map, provided wireframes for the programmer after developing the creative look and feel, and developed full navigation functionality.
I was also responsible for maintaining and updating the website after it was launched.